Asher Noor

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Welcome to the Press and Media page, where you can explore Asher’s numerous appearances and contributions to esteemed publications and media outlets. Each piece reflects his profound insights into the world of finance and family enterprise.

2023
FFI Practitioner Articles We Love: David Shaw, publishing director, Family Business Magazine
Asher’s article “Utilizing social media in family enterprises” was highlighted by David Shaw, as one of the 5 favourite, must-read editions on family enterprise branding and trust.
2022
WMI IMPACT – The Family Office Journal
Asher was acknowledged in the first issue of The Family Office Journal of the Wealth Management Institute, Singapore by Dr. Marta Widz. The acknowledgement in the Journal stated, the publication could “not have taken its final shape without the contribution of several thought leaders who shared their theoretical and practical knowledge of family offices and their impact” and included a short bio of Asher amongst the list of people acknowledged.
2021
Research Report – The Governance Marathon: Dynamic Durability In Entrepreneurial Families Amid Disruption
Asher was quoted in the ground breaking research by the researchers stating, “Our thinking resonates with what Asher Noor notes: “There are many building blocks of a durable governance system and one can pick and choose the ones that are closer to the heart of those tasked with developing such a governance system.” Additionally in the end of the research report, in the acknowledgements section, Asher in included in the list of those to whom the researchers Jeremy Cheng, Kevin Au, Marta Widz and Marshall Jen have thanked for the background interviews conducted as part of the research project.
2019
Asher sat down with Founder of Fyber Consulting, Moazam Shah, in Melbourne, to talk about the role of digital transformation in Finance and other related topics.
2018
Minard Guild
Asher’s bio and few rapid-fire Q&A, were part of the dossier compiled by Rachel Minard for her exclusive guild at the Ritz Carlton in Half Moon Bay, San Francisco, that Asher attended
2017
Interview – Institute of Chartered Accountants of England and Wales (ICAEW)
Asher was interviewed by the publication for ICAEW. A quote from his full interview is as follows: “Family Offices are as pervasive and significant in terms of their clout, as any other players on the global finance stage.”
2017
Asher was interviewed by Nick Rucker seeking investing thoughts for 2018. One of the comments by Asher as quoted included, “Between capital preservation and capital appreciation, 2018 would be better spent holding onto liquidity, being wary of the impact of disruption to their core operating businesses and focusing more on governance and succession planning.”
2017
Asher was quoted at the start of a series of articles done by PwC and ACCA on digital transformation and the ascent of the digital. Asher was quoted as stating, “Finance teams stand at the cusp of disruption and elimination unless they can harness the value of digital tools by integrating them into their processes. They also need to stay relevant by helping the business find profitable ways to grow.”
2017
Asher was interviewed by David Bain who states ““its principals – along with (Asher) Noor are setting, whether intentionally, or not, a family office example in the region.”
2016
Asher was interviewed by Trusted Insight. A quote from the lengthy interview is as follows. “We have the ability to not only know the difference between absolute and relative returns, but also the intelligence to know that we cannot eat relative returns. So our goal is mostly to find absolute return-worthy managers and products. This focus also naturally helps rein in low-volatility within the portfolio to some extent. But I would like to qualify that nonetheless by saying that in the low-return environment, successful portfolio management requires embedding more humility and patience too. We really do take the four-letter word – “risk” – very seriously.”
2016
Asher was interviewed by James Beech ahead of his keynote address at the Campden conference in Abu Dhabi. To a question on the world 25 years down the road, one of Asher’s quote reads as follows: “Technology already has the shelf life of a banana so the future will be well and truly automated and digital. Expect zero privacy and complete dependency on interfaces to get things done. We would be leading as hectic a life in the virtual world as the real world. Human genome decoding is already in place. Expect this DNA recipe to lead to lesser diseases, longer lives as well as more crops being grown in labs than on land. In essence, from a successful investor perspective, the future will belong to those who invest early in what is today’s science fiction but tomorrow’s reality.”
2016
Asher was interviewed by James Beech in the aftermath of Donald Trump winning the US Presidential elections. Asher was quoted as saying in the context of succession at the White House, “The biggest lesson to be learned was that hard facts and solid logic still played second fiddle to the power of media, inner bias, and perceptions. The biggest parallel for me between these elections and family businesses is the importance of realising very early on, the importance of grooming leadership and focusing on succession planning. Otherwise, one’s legacy may have the shelf life of sliced bread.”
2016
Asher was interviewed by James Beech for the article on Brexit as the news of the referendum results came about. Asher was quoted as saying, “No amount of punditry, surveys, polls or betting odds can accurately predict how people will collectively react when religion or nationalism cards are played out.”
2016
Asher was interviewed for the CIPA member publication, showcasing select members from overseas jurisdictions with extensive work/board experience in the public sector. A quote by Asher, from the interview states, “I have had the rare honour of working and privilege of working for two men who now hold the top positions in vital Saudi public sector institutions: the Governor of the Central Bank, His Excellency Dr Fahad Al Mubarak and Chairman of the Capital Market Authority, His Excellency Mohammed A Aljadaan.”
2015
Most Popular Article in 2015
Asher’s FFI’s article “Now if only every family business was a fairy tale!” was tied in top place for the month of June as one of the most popular articles.
2013
MENA Fund Manager Magazine
Asher was quoted a couple of times in the cover story on Family Offices article by Paul Golden. One such quote from Asher in the article states, “The preference for single family offices has more to do with cultural inclinations – where ‘keeping it in the family’ trumps the economies of scale that an MFO may offer.”
2013
Asher was interviewed by Arab News in the aftermath of Pakistan 2013 national elections and was quoted in the press report stating, “We would like to see industrial and technological growth take off after elections because that’s how nations prosper. I would be happy to bring private equity firms and investors to Pakistan.
2012
Asher was interviewed by Rob Wagner for a press report looking into the surge of personal loans boom during the early 2010’s in KSA. One of the several quotes by Asher, that is part of the report states, “I find the increase in line with the growth of the Saudi economy, an emergence of an affluent middle class and creation of more high-net-worth individuals now than at any time in the past.”
2012
Asher was interviewed by Rob Wagner for a press report looking into the healthy competition between Dubai and Abu Dhabi as they tried to stabilize their economies post the GFC. One of the several quotes by Asher that is part of the report states “[Dubai] sure has a short-term maturity mismatch in its finances, but given its geographical location, political stability, and relatively mature laws and transparency as compared to its neighbours, I do not foresee Dubai struggling with raising finances,”
2011
Wall Street Journal
Asher was quoted in the Wall Street Journal regarding his comments at the City Scape Real Estate Conference in Saudi Arabia.
2011
Asher spoke to Kalpana Fitzpatrick, a financial journalist, on the sidelines of a conference in Dubai.
2011
Asher is quoted in the article around the Arab Spring movement, when people were reluctant to go on record. One of the quotes from Asher in the news article states, “Protests happening in Saudi, to me, is akin to having snow in Riyadh. It might happen given the global climatic imbalances but the Arctic would really have to melt over fast enough for that. And I am still talking about snow and not protests.”
2011
Asher was interviewed for the Middle East Business Report segment on outlook for Hedge Funds in the region by Nima Abu Wardeh. From 5:30 mark in the video.
2010
Interview – Saudi TV English Transmission
Asher was interviewed for the Ramadan transmission by the Saudi TV Channel 2.
2009
Asher was interviewed with some rapid-fire Q&A, for the Bayt HR/recruitment website.